Business

In this age of instant communication, where the voice of one reach many, an organisation, brand and product managers needs to address seriously the issue in order to survive.
So what do you do now?
Create a new job function – maybe something like a “Social Media Director” and hire a team of “Social Media Optimizers” and if it is all too hard then outsource the services. But the point is... can you afford not to be in control?
The Internet has definitely created a problem to businesses of all sorts when one single disgruntled employee or client can spread a rumour and like a Chinese whisper will reach a massive audience without any justification or even proof. You know the line of the famous James Bond movie, Tomorrow Never Dies, “There is no news like bad news”. Check the TV News or Newspapers and you will understand what I mean. When is the last time you read or heard good news anywhere?
To counter the effect or better, managing the potential issue you must create your own good news. Yes you can be your own TV channel and your own magazine.
Embrace it and be in control by creating and joining:
• Social Bookmarks
• Social groups
• Social websites
• Blogs
Generate content:
Write it yourself or get writers to provide you articles to post into your blogs then spread the news.
Talk to the masses:
Get people to register into your lists and build your database to communicate instantly your news and stay on top of your communication.
Be in control:
Like any brand managers you must keep on building your brand by efficient communication and information dissemination. As long as you control the information and the information does not control you, you will be fine.