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Here are 6 basics to make you known at no or very little cost
1 - If you use a content management system (CMS) make sure you have prepared your Meta Tags inside every page of your website.
If you don’t have a CMS, then prepare a spreadsheet and give it to your web designer.
The Title Tag - The HTML title tag isn't really a meta tag, but it's worth discussing in relation to them. Whatever text you place in the title tag (between the TITLE and /TITLE portions) will appear in the reverse bar of someone's browser when they view the web page.
The Meta Description Tag - The meta description tag allows you to influence the description of your page in the crawlers that support the tag. The first meta tag is the one that says "name=description"? That's the meta description tag. The text you want to be shown as your description goes between the quotation marks after the "content=" portion of the tag (generally, 200 to 250 characters may be indexed, though only a smaller portion of this amount may be displayed).
The Meta Keywords Tag - The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your body copy.
The meta keywords tag is sometimes useful as a way to reinforce the terms you think a page is important.
TIP: to see the meta tags of a page, right click on a web page and select view source. - at the top of the page you will see the meta tags
2 - Submit your site to major search engines (Yahoo!, Google, MSN, etc.). In internet jargon, it is called search engine submission.
This should always be the first thing to do as soon as you have your web site up and all your pages include meta tags.
3 - Submit your link to web sites with high Page Rank.
Having your link submitted to directories, forums or related sites with high PR value will also result in increasing your site PR when Google bots crawl on your pages in your web site.
4 - Participate in discussion boards.
Join one or two discussion boards where your prospects are gathering. You can interact, submit articles and this gives you the chance to leave your website URL on the board for people interested in what you have to offer. Do not join too many as it is actually unethical and disturbing if people view your profile to find that you post only once or twice on the board. If you have to leave the board, make sure you leave for a good reason.
5 – Join some online social networking sites and start promoting your profile and your business.
Be creative and create some activities and groups around your professional activity or your personal liking.
6 - . Submit your articles to other websites and write a Blog.
There are many sites online that specialise in listing directories of articles. If you include a link to your website in your author’s resource box, publishing your articles on these sites is a great way to establish some links back to your website.
Furthermore, other sites and e-zines publishers might even want to publish your article in their publication!
With 6 easy ways to start, you can promote your website at no cost but if you value your time and it is all too hard, then talk to us.
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